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Grow Your Farmers' Market Sales and Cultivate more Customers with a Proven, 4-part System

The Farmers' Market Success System is the ONLY COURSE that teaches you how to attract the right customers, design a stand that increases sales, build your systems to take more time off, and nurture raving fans!

Enrollment Closes Soon

Don't Miss Out!

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A 4-ft card table. 6 dozen eggs. A few heads of lettuce in a 5 gallon bucket. Setup with three other vendors in a convenience store parking lot. Looking back on it it’s kinda embarrassing.

A few years later we were in much better markets, selling more, but still struggling. Sales were climbing, but it was a LOT of work. It was after meeting and hiring Erika, diving into retail psychology, implementing systems on our farm, and bringing on the right support team, that helped build what we now call the Farmers’ Market Success System.

Fast forward to when we were doing 4 weekly markets and pulling in north of 5 figures a week. Our team managed the markets for us (thanks Erika Tebbens!), we could easily predict sales, move overages, and were well-respected at the farmers' market and in the community.

It was completely different! And it gave us the freedom back into our farm, plus the satisfaction of feeding our community good food and enjoying it again! 

Here's why we put this training together for you.  Solely for the purpose of helping you make more money, get back more time to spend with those you love, and make a bigger impact on your community... I know that's what you want... Let us help you get there.

helping farmers thrive,  

One of our first tables at the farmers' market
One of our first market vehicles- yes! a little red school bus!
A full stand in our later years!
  • Selling your product for a price that makes you feel proud and pays you well for your hard work?
  •  Keeping loyal customers buying week after week and bringing their friends?
  •  Getting into the right markets that have your ideal customer shopping every week?
  • ​Attracting the right customers to your market that buy, not just walk on by.
  •  Standing out against many other large vendors who are selling the same types of products?
  • ​Keeping your items fresh in an attractive display that pulls customers in and fills your cash box?
  • Are just starting out and wondering if farmers' markets are a viable sales option for your farm; how do you find the right ones and attract customers to your stand
  •  Are attending farmers' markets, but feel you’re wasting time just standing there watching potential customers walk by while your product wilts, destined for the compost pile
  •  You’re making money at markets and would like to scale but are overwhelmed by all the work involved, and feel you can never take a week off
If any of this resonates with you, you’re in the right place and the Farmers' Market Success System is for you!
Farmers' markets can be profitable, 

wildly so in many cases, 

with some vendors doing well over 4-figures each week. 

To achieve this, you need a proven system that breaks down the “best practices” from markets to make sure that you’re claiming your part of the pie.

Introducing the Farmers’ Market Success System
Introducing the Farmers’ Market Success System
The 4-part system that made us AND MANY OTHER FARMERS profitable year after year
Attract the right customers with memorable branding, clear messaging, and service-based marketing strategies
Setup a high converting stand that draws customers in and delivers consistent sales

Reduce your workload by simplifying and tweaking your market system.  Find the right help so you can   attend more markets
Develop raving fans out of your current customers so they buy more and recruit new customers to help you grow!

This system is taught in...
Referred to as the FMSS for short, this 6-week online course will help you implement the proven system that will increase your sales and allow you to cultivate raving fans that support you week after week!
Referred to as the FMSS for short, in this 6-week online course, we’ll help you implement the proven system that will increase your sales and allow you to cultivate raving fans that support you week after week!
What’s included in the course:
 ✔️The 4-part system video training that successful farmers' market vendors are using to profit from Farmers’ Markets all across the country! (four modules, multiple lessons in each module)

✔️The Farmers’ Market Success Plan Workbook that helps you track and implement the trainings

✔️Private FB community group to connect and chat with other vendors and Michael

✔️Our popular training “Grow your Market: 10 ways to get more customers to your market”

✔️Resources to train your team including Standard operating procedures (SOP's, checklists, and training materials)

✔️Library of done-for-you recipe cards to customize and print for your stand

✔️Bonus trainings to help you find the right markets, score the best stall, learn more about social media marketing, attract more customers to your market and MORE!
What do FMSS students say?
The Roadmap to a Successful Farmers' Market System.
Step By Step Training that walks you through the 4 core steps of farmers' market success

Whether you are just starting out, or a Farmers’ Market regular, we’ll walk you through the system that helps you attract the right customers, setup a welcoming booth, and grow your market presence to increase sales.
Weekly Support by two sales masters that have been on both sides of the table

During the entire course, Michael and Erika will be in the private Facebook group, answering your questions, challenging you with new ideas, coaching your setup and merchandising layouts, and celebrating your successes!
Proven plug and play systems to streamline your stand

From setting up your highly converting booth, to packing your truck efficiently, to hiring and training rockstar teams, we cover it all and give you formulas for success
Done-for-you recipe cards, veggie use guide, and banner layouts  

We share our catalog of Canva templates that you can easily customize with your farm branding. Imagine having glossy, professional looking material to impress customers with!
Eight modules that teach you step-by-step how to grow lettuce year-round in all climates. Whether you struggle with summer heat and humidity or winter cold and frigid winds, you’ll learn how to make this crop a profit center for you. Michael Kilpatrick comes on in several sections to share his northern lettuce plan that allowed them to produce lettuce year-round.


You get a proven roadmap for success with the LETTUCE BLUEPRINT. From the exact planning schedules, resource guides, to varieties, to weed control and cultural techniques - I've included everything you need to make sure you succeed! 


Discounts with key vendors- Negotiated discounts on key supplies, from BCS (5-10%), to Farmers friend, (so good they won't let me show it) and more, I want you saving money! 


Unparalleled support for your questions. From our online community to our TEAM of experts, we’ll cover all your questions during the course.  

How will this help my business?
The course is packed with practical information and resources to guide you to implement quickly and increase your sales

In Module 1 we teach you timeless marketing principles which help you sell without feeling slimy or pushy. You’ll learn:
  • What is permission marketing and what that means for your farmers' market stand
  • ​How to build a growth model that uses the farmers' market as free advertising for your farm and pre-sells other products 
  • ​Easy ways to increase customer traffic to markets with minimal work
  • ​To clarify your messaging so it attracts the right customers and communicates your unique story 
  • ​To develop your “one-liner” that instantly communicates to your customers who you are and why they should buy from you
  • The power of branding, and which branding assets are important for your farm
In Module 2 you’ll learn how to set up your stand for success and customer conversion psychology:
  • We’ll deep dive in your market stand setup, learn how to lay it out for maximum flow and keep your customers focused on your stand, not your neighbors
  • the simple steps to create customer value, and charge twice as much for the same product
  • The 3 farmers' market staff roles, and how this system keeps you fresh and your customers happy
  • The often-used phrase that actually can be a customer turnoff and the words to use to increase positive interactions
  • Proven responses to common purchase objections that reframe the customer’s opinion and turn them into fans
  • ​The system we use to identify promos for our stand and how to adapt them to your product line
Module 3 is all about setting up and simplifying your market systems and getting back your precious time. You’ll Learn:
  • Identifying the right market vehicle for your farm and location, and how to know when you need to upgrade
  • Setting up your market vehicle for success with shelves, boxes, and systems
  • ​How to keep product cold for long periods at market
  • ​The right (and easy) way to find rockstar employees who are already your biggest fans
  • ​The no-obligation way to test potential employees without hurting customer relationships
  • ​How to set up an employee training system that educates them quickly while having them work the market
  • ​How to easily integrate electronic payments into your sales system without sacrificing profit
Module 4 is about cultivating a crowd of raving fans who buy week after week and bring you new ideal customers. You’ll learn:
  • How to create a circle of awesomeness that brings new customers week after week
  • ​Understand how reward systems work and the right way to set up one for your stand
  • ​How to create superfans and the right way to reward them for promoting you
  • ​Using customer testimonials to shorten the purchase journey for new customers
  • ​Setting up collaborations with local influencers that introduce you to totally new audiences for your products
  • ​Using community events to grow your audience and promote you to the go-to vendor in your community
  • ​The power, and science of up-selling and why people will always pay for convenience
Plus Resources and Support to help you start growing your sales today!
Supply and Resource List
Wondering where to get those cute baskets? Our member sourced resource list with exactly where to get the best quality, most economical supplies. We have spent years and a lot of money trying all sorts of things and have put my favorite supplies in this list. 
Market Profitability Calculator
Wondering if it will pay off to attend a new, further away market? Or maybe you're thinking of dropping that local market. Input a few numbers,and we'll help you identify and allocate your expenses, from supplies, to travel, to equipment and time, and identify what markets are really moving the needle for you!  Ruby said: "This tool is one of the most valuable offerings (and there have been many valuable things I’ve gotten from the class)"
Exclusive community of smart and savvy Vendor members
A private community hub to discuss your questions with other passionate vendors just like you to learn, share your wins and tips! We find that there is so much value just from the community of committed vendors.
Done for you SOP's and Checklists
As we grew our markets, we put together training sop's, lists, checklists, binders and more to help us and our team sell better and work smoothly together, we include all of these for you to use for your farm!
Live Q&A Coaching Calls to help you implement fast as you go
We'll host live Q+A sessions where you can submit your questions and get solid answers on your biggest challenges and hangups around sales and farmers' markets. 
Canva Template Vault
We've built out many of our amazing resources in Canva templates for you. All you do is click, add your branding and PRINT! Its that easy! Twenty plus recipes, a email capture sheet, farm postcard, Detailed Veggie Guide and so much more!
Check out what Vendors have to say about the FMSS Course
Experienced Vendors like Laura from Oregon

“I wanted a fresh perspective to really dial in the market booth and increase sales. There is always something to learn and try.”
 “It's been busy as can be, more still to implement but also reinforcement of those things that were already in place. I too am a DIYer but realize the importance of time and money well spent to be able to do a deeper dive, be able to grow the farm with better work-life balance... 

...The ability to refresh going forward, and be part of a dynamic network is invaluable.

And Laura’s glad she did… just the other week she shared...

“ RECORD BREAKING DAY!!” “Three of us hopping all day.” “Changes in the booth set-up had my team beaming about how it looked. I will settle for a sell-out day”

Beginning Vendors like Martin from Minnesota

“I joined the Farmers Market Success System Course even though I knew it would be a busy time for me, but I want to grow and move up to bigger markets. I implemented some of the things and saw immediate improvement”. “The result was I had my best day in sales ever”

“I more than made enough to pay for the class, and there is still so much more I can do to improve.” 

Prepared and processed food vendors like Ruby from Oregon
“I was hella skeptical and very thrifty” and was “hemming and hawing about investing” 

What pushed her over the edge was “I calculated what I made at markets that week compared to my average at those markets. I'm a math girl, so I figured out pretty easily that the "extra" I had made at market during and after the challenge was enough to cover the FMSS course, so I just took the leap of faith and did it.”

And she’s glad she did…

“I had planned to have a stockpile of pickles to go into winter festivals with, but thanks to this course, I’m actually running out”

“I had my biggest grossing day ever (a BIG jump from my previous best day ever) So THANK YOOOOOUUUUU for all the great tips”

Carrie worked with Michael and Erika... these pictures are taken a year (and many dollars) apart!
Carrie started at one of the small markets in the Oklahoma City metro area. Through hard work and following the FMSS system...
Carrie is now a regular vendor at the premier, indoor Oklahoma City markets where she consistently sells out of whatever she brings!
Join The Farmers' market success system course
Get the BLUEPRINT profitable vendors use to grow their farmers' market sales! 

Enrollment Closes Soon

Don't Miss Out!

00 Years 00 Months 00 Weeks 00 Days 00 Hours 00 Minutes 00 Seconds
  • All Farmers Market Success System training modules [$2000 VALUE]
  • ​Farmers Market Success System Workbooks ($197 VALUE)
  • ​Curated Community Support Group ($500 VALUE)
  • Canva Template Vault ($497 VALUE)
  • Hiring, Training, and Record Templates ($497 VALUE)
  • Additional Bonus trainings ($997 VALUE)
  • ​Maximize Your Visibility Social Media Course ($297 VALUE)
  • ​Leveraging Instagram with Molly ($197 VALUE)
  • Website Messaging that Converts with Corrina ($197 VALUE)
Total Value $5376
One-Time Payment of $997
Most Flexible
On a budget? Pay over time with 6 monthly payments of just...
Best Value
One time payment- the price will rise after Friday, March 6th.

Enrollment closes in

00 Years 00 Months 00 Weeks 00 Days 00 Hours 00 Minutes 00 Seconds
We're here to help!
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We've included bonus trainings to help you implement the and get results faster!
Bonus: our $17 logo method
How to get an AWESOME logo on a budget
A strong brand set is important for people to instantly recognize you and feel comfortable shopping with you, but finding the right designer can be frustrating and expensive!!  In this training, Michael will show you tools, services and more that we used to get a great logo put together for our brand.
Pricing For Success: from Field to Table
Identifying the proper price is essential for your profitable business. There's two parts to this. First, identifying what it costs to produce the item, and second, how to maximize what people will pay for it. This training and accompanying calculator will walk you through exactly how to look at the cost of production, and then we talk about how to merchandize to add value to your products.
Vend at the Best Markets:
4 Steps to the Best Market Stall
Struggling to get into the best markets in your area? Languishing in the back corner of a market with poor traffic? In this training, we walk you through the exact process that we used, and our students have used successfully, to not only attend the best markets, but the best stalls at those markets! This short video training will walk you through the exact steps as well as help you identify the right markets to work towards!
Market Evaluation Checklist
Thinking of a new market and don't want to be stuck applying or vending at the wrong one?  Use this checklist to make sure you ask the right questions so you end up where you can thrive!!!
Our Farm's Record and Pricing Sheets
We've included the exact sheets that we used to keep track of what we sold as well as our detailed pricing strategy for our retail as well as wholesale market channels! You'll have an easy, simple way to track sales and also compare pricing based on a decade of research!
Bonus Trainings to help you get your message out, master social media, and drive traffic to your market
More Traffic Bonus
10 principles to attract more of the Right customers to your market!
Exclusive training with Michael and Erika on the top 10 ways to have more shoppers  Buyers show up at your market and purchase!

This training includes Step by Step Fill-in-the-blank Worksheet for you to fill out with your action steps on what to do next, a 30 day social media calendar to know what to post,  and how to maximize engagement and pull customers to market.
Website Messaging that Converts

With Corinna Bench of My Digital Farmer

The 7 keys of an website that stops the scroll and has customers excitedly signing up

A website is an important part of any farm and we've partnered with the best to bring you an amazing training on key elements to include on your website to convert lookers into buyers!  Corinna will share with you what needs to be on your website and the easiest ways to stop the scroll and get people buying!!!
Leveraging Instagram to Engage Customers and Drive Them to Buy

With Molly Balint of Farmhouse Creative Marketing

Use this highly engaging platform to connect and engage with new customers!
In this training, Molly will help you understand the different types of posts on instagram,  how and why people use the platform, and how to convert followers to shoppers.
Maximize Your Visibility
Introduction to Facebook, Messenger, and Email Marketing
Social email and Email marketing are important parts of any marketing strategy these days. But understanding how to use them effectively and where to focus can be confusing. In this Mini-Course, Michael and Erika walk you through exactly what each part of the platform is useful for as well as how others are using them with success. 

Bonus Training Total Value $1640

included at no additional charge.

Your Investment in the Farmers Market Success System Course is 100% risk-free with the “Grower Approved” 30 Day Satisfaction Guarantee
We’re so passionate about helping you implement the Farmers' Market Success System in your business because we have seen and experienced the difference it makes for farmers just like you. 

And that’s why we want to make it a no-brainer decision for you to start the course, go through the content, put the system to the test, get the support you need, and experience the transformation for yourself. 

With our 30-Day “Grower Approved” Satisfaction Guarantee, your investment is completely risk-free. 

If the course doesn’t meet your expectations and after implementing the trainings your sales don’t increase, we want to give your money back. 

Just email us within 30 days at, and we’ll refund your investment in full. No hassle, no hard feelings. 

And in case we haven’t met yet...
Michael is an entrepreneur, farmer, presenter, inventor and leader who lives to help farmers apply business principles and practical, proven solutions to grow their businesses and simplify their lives.

He farmed in upstate NY for a decade where his farm was well known (and voted favorite 3 years running) for their high quality food and excellent service. 

His company, Growing Farmers, helps passionate farmers and food producers grow their businesses and create freedom in their lives. He hosts the Thriving Farmer Podcast and Summits and manages Small Farm University, a membership for passionate farmers. 

He lives with his wife and two kids in Franklin, OH where he enjoys growing food for his community.

Michael Kilpatrick, Farmer and Educator

Erika Tebbens, Sales Strategist
Erika Tebbens was one of Michael’s original Superfans and joined his team in 2008 as his farmers' market and sales manager. 

Erika developed the course with michael, lending her knowledge, energy, and expertise to make a great resource for all farmers!

Have Questions?  Here's some answers...
What is the Farmers' Market Success System Course?

> in it we teach the Farmers Market Success System, our proprietary, 4- part market system to help you make more money with markets
> this is delivered online in pre-recorded video lessons with many illustrations and examples from across the country
> Weekly workbooks to help you build out your exact FM Plan
> Done for you recipe card templates
> Our rockstar market crew training manuals
> Bonuses to help you implement and take action faster

How long do I have access to the materials?

You have lifetime access to your version of the program materials to use in your business.
Will this work for my area of the country… or world?

The principles and proven system we teach is based on centuries old marketing principles. We’ve just distilled them down into a proven system of what worked best for us and the farmers we’ve helped all across the country.
How does it work?
As soon as you sign up you’ll get access to the Intro Module as well as take a survey to help us understand your challenges best. We'll also give you access the the private facebook group for course attendees. 

All you need is an internet connection. All trainings, and bonuses are accessed through the private member area which you can access at your leisure anytime. 
I believe that the best businesses are the ones that support your family AND your community.

And Friend, farmers’ markets are the best sales channel to get started and scale your operation!

 Let us help you implement the Farmers' Market Success System and claim your part of the market!
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